In 2003, Frasier Farms received the National Cattlemen’s Beef Association (NCBA) Regional Environmental Stewardship Award. The rolling hills of Blue Gramma and Buffalo Grass are maintained by what is considered the cornerstone of the ranch, planned grazing. Utilizing more than 190 paddocks, the Frasiers use their livestock to recycle nutrients and organic matter back into the soil. By doing so, the Frasiers have been able to keep the soil covered, which in turn aids in retention of moisture to promote abundant plant growth.

The intense grazing operation also inspires biological activity, and offers thriving habitats for beneficial insects such as dung beetles and ants, and various birds. This has resulted in a more bio-diverse ranch. Additional improvements to the environmental quality of the ranch include: 4,000 trees to provide shelter and habitat, 50 dams and 65 water points, 55 miles of water pipeline, and water diversions used to help with erosion control.

Besides cattle, threatened species such as golden eagles, burrowing owls, ferruginous hawks and mountain plovers along with prairie songbirds, swift foxes, mule deer, pronghorn antelope, and even dung beetles have a home at the ranch. Creating a ranch environment as conducive for wildlife as it is for cattle and native grasses was a major reason the ranch earned the award.